UA-122593613-1
 

Magnum Gold Product Launch

Jakarta, Indonesia  (2012)

Event:                                Magnum Gold product launch and VIP party hosted by Unilever Corporation 
Location:                          Magnum Cafe, Grand Indonesia, West Mall, 6th Floor, Jakarta, Indonesia 
Hosts:                                Celebrity Chantal Della Concetta, Magnum Brand Manager Oky Andries, Meister Chocolatier Gerhard Petzl 
Celebrity factor:            Very high! Stars and celebrities from all over Indonesia and Australia were invited and around 30                                                                   photographers  were present ​
Sculpture dimension:  approx.
2m height, 60 cm width, 50 cm depth

An ice-cream lolly shaped two metres tall artwork with pleasurable items on top coming out of it. Sprinkled with a selection of self-created chocolate handbags, shoes, crowns, tiaras, a mask and pearl chains were added to the masterpiece and covered in gold at the end.

The artwork was well secured, in a massive safe that was around 8.2x8.2 ft in size and guarded by two security guards around the clock. At the opening ceremony for the press, it was staged with a light and sound show, then slowly opened and the art object released to public eyes.

Workshop and gallery:
Well organised Assistant
Well organised Assistant
Kitchen chaos
Kitchen chaos
Spraying artworks with gold
Spraying artworks with gold
Golden bag
Golden bag
Base lolly brown
Base lolly brown
Lolly white with items start
Lolly white with items start
Pleasurable items placed
Pleasurable items placed
Lolly white with items
Lolly white with items
El bandito de l'oro
El bandito de l'oro
All nicely golden
All nicely golden
Golden tiara and pearls
Golden tiara and pearls
Woaaahhhh, that's a big lolly!
Woaaahhhh, that's a big lolly!
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Launch and VIP-Party:
First picture with 14 women..
First picture with 14 women..
Thanks to my local Assistant Jose!
Thanks to my local Assistant Jose!
Gold is in the air
Gold is in the air
The gold is (in the) safe
The gold is (in the) safe
Security staff everywhere
Security staff everywhere
All happy
All happy
Need some ice-cream
Need some ice-cream
Stage show
Stage show
Explaining the process
Explaining the process
Stage talk
Stage talk
Ready for the Vip-party
Ready for the Vip-party
Thank you and good bye Jakarta!
Thank you and good bye Jakarta!
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Videos:

Magnum Gold presents Gerhard Petzl (Master Chocolatier from Austria)

Workshop Video for  Magnum Gold Product launch