Magnum Gold Product Launch
Jakarta, Indonesia (2012)
Event: Magnum Gold product launch and VIP party hosted by Unilever Corporation
Location: Magnum Cafe, Grand Indonesia, West Mall, 6th Floor, Jakarta, Indonesia
Hosts: Celebrity Chantal Della Concetta, Magnum Brand Manager Oky Andries, Meister Chocolatier Gerhard Petzl
Celebrity factor: Very high! Stars and celebrities from all over Indonesia and Australia were invited and around 30 photographers were present
Sculpture dimension: approx. 2m height, 60 cm width, 50 cm depth
An ice-cream lolly shaped two metres tall artwork with pleasurable items on top coming out of it. Sprinkled with a selection of self-created chocolate handbags, shoes, crowns, tiaras, a mask and pearl chains were added to the masterpiece and covered in gold at the end.
The artwork was well secured, in a massive safe that was around 8.2x8.2 ft in size and guarded by two security guards around the clock. At the opening ceremony for the press, it was staged with a light and sound show, then slowly opened and the art object released to public eyes.
Workshop and gallery:
Launch and VIP-Party:
Filmed by Gerhard Petzl
Workshop Video for Magnum Gold Product launch