UA-122593613-1
 

Magnum Gold Product Launch

Jakarta, Indonesia  (2012)

Event:                                Magnum Gold product launch and VIP party hosted by Unilever Corporation 
Location:                          Magnum Cafe, Grand Indonesia, West Mall, 6th Floor, Jakarta, Indonesia 
Hosts:                                Celebrity Chantal Della Concetta, Magnum Brand Manager Oky Andries, Meister Chocolatier Gerhard Petzl 
Celebrity factor:            Very high! Stars and celebrities from all over Indonesia and Australia were invited and around 30                                                                   photographers  were present ​
Sculpture dimension:  approx.
2m height, 60 cm width, 50 cm depth

An ice-cream lolly shaped two metres tall artwork with pleasurable items on top coming out of it. Sprinkled with a selection of self-created chocolate handbags, shoes, crowns, tiaras, a mask and pearl chains were added to the masterpiece and covered in gold at the end.

The artwork was well secured, in a massive safe that was around 8.2x8.2 ft in size and guarded by two security guards around the clock. At the opening ceremony for the press, it was staged with a light and sound show, then slowly opened and the art object released to public eyes.

Workshop and gallery:
Well organised Assistant
Well organised Assistant
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Kitchen chaos
Kitchen chaos
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Spraying artworks with gold
Spraying artworks with gold
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Golden bag
Golden bag
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Base lolly brown
Base lolly brown
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Lolly white with items start
Lolly white with items start
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Pleasurable items placed
Pleasurable items placed
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Lolly white with items
Lolly white with items
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El bandito de l'oro
El bandito de l'oro
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All nicely golden
All nicely golden
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Golden tiara and pearls
Golden tiara and pearls
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Woaaahhhh, that's a big lolly!
Woaaahhhh, that's a big lolly!
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Launch and VIP-Party:
First picture with 14 women..
First picture with 14 women..
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Thanks to my local Assistant Jose!
Thanks to my local Assistant Jose!
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Gold is in the air
Gold is in the air
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The gold is (in the) safe
The gold is (in the) safe
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Security staff everywhere
Security staff everywhere
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All happy
All happy
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Need some ice-cream
Need some ice-cream
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Stage show
Stage show
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Explaining the process
Explaining the process
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Stage talk
Stage talk
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Ready for the Vip-party
Ready for the Vip-party
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Thank you and good bye Jakarta!
Thank you and good bye Jakarta!
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Videos:

Magnum Gold presents Gerhard Petzl (Master Chocolatier from Austria)

Workshop Video for  Magnum Gold Product launch