MAGNUM GOLD
Product Launch

Jakarta, Indonesia (2012)

Event: Magnum Gold product launch and VIP party hosted by Unilever Corporation
Location: Magnum Cafe, Grand Indonesia, West Mall, 6th Floor, Jakarta, Indonesia
Hosts: Celebrity Chantal Della Concetta, Magnum Brand Manager Oky Andries, Master Chocolatier Gerhard Petzl
Celebrity factor: Very high! Stars and celebrities from all over Indonesia and Australia were invited and around 30 photographers were present
Sculpture dimension: approx. 2m height, 60 cm width, 50 cm depth

An ice-cream lolly shaped two metres tall artwork with pleasurable items on top coming out of it. Sprinkled with a selection of self-created chocolate handbags, shoes, crowns, tiaras, a mask and pearl chains were added to the masterpiece and covered in gold at the end.

Magnum gold "Giant lolly chocolate artwork for product launch press event in Jakarta, Indonesia by Gerhard Petzl

The artwork was well secured, in a massive safe that was around 8.2x8.2 ft in size and guarded by two security guards around the clock. At the opening ceremony for the press, it was staged with a light and sound show, then slowly opened and the art object released to public eyes.